Call for Artists

Immerse yourself in the magical world of Augmented Reality (AR). Download the FREE Augle APP, activate the AR camera and watch our windows come alive!



Taking place through the winter season, November 14, 2020 – January 31, 2021, The Junction 1st Annual Window Wonderlandpresented by MEDS Junction Pharmacy, will transform our neighbourhood into an outdoor gallery that is interactive, engaging, and magical. The exhibition will use local artists and Augmented Reality (AR) to create an impressive display of public art.

In partnership with Calgary-based organization, Buds Collective, The Junction BIA will be showcasing our local businesses and artists featuring ten interactive painted windows accessed through the AR app, Augle. Window Wonderland will be Toronto’s first large-scale display of AR and will provide an accessible, expressive and immersive artistic experience for locals and visitors. Join us in this unique creative experience to show Toronto how amazing our local artists and businesses are!

We are delighted to share that The Junction BIA was selected to receive the City of Toronto’s Innovation Fundwhich provides us with $25,000 to go towards this project. The Innovation Fund is a grant that provides funding to BIAs to test innovative and creative solutions to BIA issues and share their findings and results with other BIAs. The program exists to encourage innovation within the BIA model and to allow for unique projects to be piloted throughout the city.

This exhibition will be the first of its kind in Toronto and is a unique and memorable experience for the whole family!


This call is to artists that work in either a paint medium or animation – or an artist that does both! Painters and animators will be paired with a small business to transform a Junction window into a multi-media visual installation. The use of Augmented Reality will allow the animation to be overlaid on top of the window painting. The two mediums will be superimposed to create the interactive piece.

  1. 1. Complete this Google Form, also linked below. 
  2. 2. Include examples of past work/link to portfolio 
  3. Artwork: Link to the Google Form at least 3 examples of previous work. Mural experience recommended
    1. Animation: Please provide web link to video hosting website (You Tube, Vimeo, etc).
  4. 3. Click Submit 

All selected participating artists will receive a complimentary virtual workshop on September 12 (tentatively). At the workshop, artists will receive lessons on painting on glass, learn about Augmented Reality, and might be paired with their window partner. Please note attendance at the workshop is mandatory for all participating artists. 


Sept 12: All artists to attend a mandatory AR workshop. 

Sept 14-Sept 24: Meet with business owner to brainstorm artwork ideas. Painter creates a sketch of the painting and animators create a draft animation based on the sketch. Must be approved by the business owner. 

Sept 25: Sketch of proposed window painting and draft animation to be sent to Matthew, Operations Coordinator. It will then be tested to ensure that it will work with the AR technology. Troubleshooting may be required. 

Nov 2-Nov 4: Window Painting. All painters must make themselves available for 1 day to paint during these days. 

Nov 8: Deadline for animators to submit animation. Any troubleshooting will then take place between the app developer, the painter, and the animator. 

Nov 14: Window Wonderland Exhibition officially opens to the public.


Animator: All-inclusive animation artist fees will be $500. These fees cover the cost for creating a 10 to 15-second long animation with sound that is able to loop. Fees are paid out after the animation is completed and successfully superimposed to a window. Artists must submit an invoice for their fees.

Painter or Illustrator: All-inclusive paint artists fees will be $500 and will include the cost of materials. These fees cover the cost for painting up to an 100 sq.ft. area of window given 6-8 hours to complete. Fees are paid out after the window is completed and contingent on creating a window that works with augmented reality technology. Artists need to submit an invoice for their fees. 


The Junction BIA is committed to creating a diverse environment. The program seeks to engage individuals from a variety of diverse backgrounds, including women, visible minorities, new Canadians, LGBTQ peoples, Indigenous peoples, people with disabilities and people from different faith and religious orientations. For more information, please see The Junction BIA Diversity and Inclusion Statement


Submissions close at 11:59 pm on Friday, July 31. Selected artists will be contacted on August 15 to sign contracts and to confirm the date of the virtual workshop.


             Source: Buds Collective. Artists: Michelle Wiebe (left) and Kristin Lindquist (right)