Call for Sponsors
Immerse yourself in the magical world of Augmented Reality (AR). Download the FREE ARTivive APP, activate the AR camera and watch our windows come alive!
CALL FOR SPONSORS IS NOW LIVE FOR 2021
Taking place through the winter season, November 26, 2021 – January 2, 2022, The Junction 2nd Annual Window Wonderland will transform our neighbourhood into an outdoor gallery that is interactive, engaging, and magical. The exhibition will use local artists and Augmented Reality (AR) to create an impressive public art display.
In partnership with international tech company ARTivive, The Junction BIA will be showcasing our local businesses and artists featuring 15-20 interactive painted windows accessed through their AR app. Window Wonderland is Toronto’s first large-scale AR display and will provide an accessible, expressive and immersive artistic experience for locals and visitors. Join us in this unique creative experience to show Toronto how amazing our local artists and businesses are!
CLICK HERE to see examples of past works.
The Junction BIA has applied for the City of Toronto’s Innovation Fund,which would provide us with $25,000 to go towards this project. The Innovation Fund is a grant that provides funding to BIAs to test innovative and creative solutions to BIA issues and share their findings and results with other BIAs. The program encourages innovation within the BIA model and allows for unique projects to be piloted throughout the city.
The Junction BIA has also applied for the Province of Ontario’s Reconnect Festival and Event Program, which would provide us with $45,000 to markedly enhance the ability of Window Wonderland to drive increased attendance from across the province, grow patron spending, and elevate the reputation of the Junction. We will do this by enhancing the exhibition overall, featuring additional window installations (increased to 20), Canada-wide promotion, more weekend activations, and tried-and-true 3rd-party contesting.