Seminar: A Guide to Shopper Marketing
Join Toronto’s chapter of Fashion Group International at our latest event to explore how digital and mobile technology are changing the retail landscape, A Guide to Shopper Marketing. Hear what the industry experts from Torstar Digital, FUSE Marketing Group, Blast Radius, Marketing Magazine and SAS have to say about the latest innovations, trends and strategies.
October 17, 2012
6PM Cocktails & Networking
7PM Panel Discussion
CMC (Canadian Management Centre
150 York Street (at Adelaide), 5th Floor
“Shopper marketing used to be about guiding the consumer along the last few steps on the path to purchase. But today that path is more loop than funnel – and shopper marketers are going beyond in-store tactics by embracing digital and mobile to build ongoing bonds with consumers.” (Marketing Magazine, June 2012)
“…understanding consumers is not the same thing as understanding shoppers. There is some overlap between the two, of course, but if the ultimate goal is to drive growth (and it is), then doesn’t it make sense to gain insights into why a shopper decides to buy your brand versus someone else’s? There’s only one place that happens and that’s in the store — be it via bricks or clicks.” (Fast Company, June 2008)
More info at at http://fgishopper.eventbrite.